We were asked to create a new identity for the new Philadelphia International Cycling Classic sponsored by the city of Philadelphia. Now in its 30th year, this UCI-sanctioned cycling race attracts top cyclist from around the world to climb the infamous “Manayunk Wall”.
The new name and logo reflect the excitement of Philadelphia professional cycling. Six colorful brushstrokes using the brand colors of the city of Philadelphia create a feeling of speed as they shape the cyclist and his bicycle.
The text block slices off the bottom of the bicycle’s wheels, giving the appearance of viewing the race from ground level, looking up, as the race slices through some of Philadelphia’s most colorful neighborhoods. We used Leto Sans to spell out a rather long name giving most of the attention to the two words “Philadelphia International”. To reinforce the Philadelphia connection, we added the iconic, yet somewhat stylized symbol of the Liberty Bell in red as a separator between the words Cycling and Classic.