An updating of an established logo.
Six years ago when we started to work with this technology firm, they had a logo that suited their needs. It had been designed in the very early days of the company and worked well in establishing the firm’s identity. So over the years, we’ve created advertising, marketing materials, trade

show displays, and even the annual report using this logo. This year, the company, which makes software that helps people with aphasia learn to speak again after a stroke, decided to step up their marketing and branding efforts. A discussion with the marketing director led to us getting the assignment to update the existing logo. The

desire was to make it stronger, while retaining its basic features. We kerned the Futura letters tighter, and softened the edges in the icon, adding a thick outline to distinguish the face. We then changed the proportions of the icon to the wordmark. The result is a stronger, more unified logo. See more Lingraphica work.