This year, the Philadelphia International Cycling Classic continues its 30 year tradition of professional bicycle racing in Philadelphia. Past winners of this prestigious UCI-sanctioned event include

Tour de France winner, Greg LaMonde and United States Bicycling Hall of Famer, Eric Heiden. Using its new name, we were asked to design a new identity for this Philadelphia tradition. Incorporating the brand colors of

the city of Philadelphia, we created an icon that exemplified the speed of professional cycling. The gray Leto Sans font provides a clean, contemporary base to hold the iconic Liberty Bell.